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FACTORES QUE IMPULSAN EL DESEMPEÑO EN LA INDUSTRIA RESTAURANTERA: INNOVACIÓN, ORIENTACIÓN EMPRENDEDORA Y AL CLIENTE.4
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Publicado:
ene 16, 2025
Palabras clave:
Orientaciones estrategias, ecuaciones estructurales, desempeño financiero, pymes, desempeño no financiero
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Resumen
El objetivo de esta investigación consiste en analizar si los factores innovación, orientación emprendedora y orientación al cliente influyen positivamente en el desempeño financiero y no financiero de la industria restaurantera de la región de Baja California, México. Se aplicó una encuesta en escala Likert a 129 gerentes y dueños de restaurantes micro, pequeños y medianos de la región mencionada; y a través del modelo de ecuaciones estructurales por mínimos cuadrados parciales se comprobaron las hipótesis formuladas. Los resultados indicaron que la innovación y la orientación emprendedora influyeron positivamente en mejorar el desempeño de tipo financiero y no financiero de la industria. Sin embargo, la orientación al cliente no tuvo efecto alguno. Esta investigación permite identificar que estrategias deben utilizarse en la industria para mejorar los productos y servicios que ofrecen y, a su vez, mejoren el desempeño de la misma. Además, se concluye que el contexto es relevante al comparar los resultados con la evidencia previa, lo que sugiere que el comportamiento de una industria no es la misma en diferentes regiones o países. La investigación es original dada la inclusión de tres variables no analizadas simultáneamente en esta industria.
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Ibarra Cisneros, M. A., Demuner Flores, M. del R., & Vela Reyna, J. B. (2025). FACTORES QUE IMPULSAN EL DESEMPEÑO EN LA INDUSTRIA RESTAURANTERA: INNOVACIÓN, ORIENTACIÓN EMPRENDEDORA Y AL CLIENTE. Revista Del Centro De Investigación De La Universidad La Salle. Recuperado a partir de https://revistasinvestigacion.lasalle.mx/index.php/recein/article/view/4096
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Anning-Dorson, T. (2017). Innovation development in service firms: A three-model perspective. International Journal of Services and Operations Management, 28(1), 64–80. https://doi.org/10.1504/IJSOM.2017.085905
Bamfo, B.A. y Kraa, J.J. (2019). Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation. Cogent Business & Management, 6(1), 1605703. https://doi.org/10.1080/23311975.2019.1605703
Basco, R., Hernández-Perlines, F. y Rodríguez-García, M. (2020). The effect of entrepreneurial orientation on firm performance: A multigroup analysis comparing China, Mexico, and Spain. Journal of Business Research, 113(1), 409-421. https://doi.org/10.1016/j.jbusres.2019.09.020
Bommaraju, R., Ahearne, M., Krause, R. y Tirunillai, S. (2019). Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? Journal of Marketing, 83, 8–23. https://doi.org /10.1177/0022242918815894
Carmines, E.G. y Zeller, R.A. (1979). Reliability and Validity Assessment, (17), Sage Publications.
Chou, S., Horng, J., Liu, C., Huang, Y. y Zhang, S. (2020). The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan. Journal of Hospitality and Tourism Management, 42, 222-234. https://doi.org/10.1016/j.jhtm.2020.01.006
Cruz-May, Samuel de la, y May-Guillermo, Erika Guadalupe. (2021). Prácticas de innovación implementadas por las mipymes del sector restaurantero ante el COVID-19 en Tabasco, México. Nova scientia, 13(spe)Epub. https://doi.org/10.21640/ns.v13ie.2834
Dabrowski, D., Brzozowska-Woś, M., Gołąb-Andrzejak, E. y Firgolska, A. (2019). Market orientation and hotel performance: The mediating effect of creative marketing programs. Journal of Hospitality and Tourism Management, 41(1), 175-183. https://doi.org/10.1016/j.jhtm.2019.10.006
El economista (2021). La crisis de la industria restaurantera fue tres veces más profunda que la de la economía nacional. Recuperado el día 8 de abril de 2023. https://www.eleconomista.com.mx/empresas/La-crisis-de-la-industria-restaurantera-fue-tres-veces-mas-profunda-que-la-de-la-economia-nacional-20211029-0093.html
El financiero (2021). 90 mil restaurantes han cerrado en México por la pandemia de COVID-19: Canirac. Recuperado el día 8 de abril de 2023. https://www.elfinanciero.com.mx/economia/15-o-90-mil-restaurantes-han-cerrado-en-mexico-por-la-pandemia-de-covid-19-canirac/
El mexicano (2022). Pandemia golpeó más a los restaurantes. Recuperado el día 15 de febrero de 2023. https://www.el-mexicano.com.mx/
Engelen, A., Kube, H., Schmidt, S. y Flatten, T.C. (2014). Entrepreneurial orientation in turbulent environments: the moderating role of absorptive capacity. Research Policy, 43(8), 1353-1369. https://doi.org/10.1016/j.respol.2014.03.002.
Fader, P. (2020). Customer centricity: Focus on the right customers for strategic advantage. Pennsylvania, EE.UU.: Wharton digital press.
Feng, C., Ma, R. y Jiang, L. (2021). The impact of service innovation on firm performance: a meta-analysis. Journal of Service Management, 32(3), 289-314. https://doi.org/10.1108/JOSM-03-2019-0089
Fornell, C. y Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Freixanet, J., Braojos, J., Rialp-Criado, A. y Rialp-Criado, J. (2021). Does international entrepreneurial orientation foster innovation performance? The mediating role of social media and open innovation. The International Journal of Entrepreneurship and Innovation, 22(1), 33–44. https://doi.org/10.1177/1465750320922320
Galbreath, J., Lucianetti, L., Thomas, B. y Tisch, D. (2020). Entrepreneurial orientation and firm performance in Italian firms: The moderating role of competitive strategy. International Journal of Entrepreneurial Behavior & Research, 26(4), 629-646. https://doi.org/10.1108/IJEBR-07-2019-0457
Githaiga, P. N. (2019). Human Capital, Innovation and Performance: Evidence from Commercial Banks in Kenya. European Journal of Applied Business and Management, 5(3).
Hair, J., G. Hult, C. Ringle, y M. Sarstedt. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA.: Sage Publications.
Hallak, R., Assaker, G., O’Connor, P. y Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing and Consumer Services, 40(1), 229-240. https://doi.org/10.1016/j.jretconser.2017.10.014
Henseler, J. (2017). Bridging design and behavioral research with variance-based Structural Equation Modeling. Journal of Advertising, 46(1), 178–192. https://doi.org/10.1 080/00913367.2017.1281780
Henseler, J., Ringle, C.M. y Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1),115-135.
Hernández-Perlines, F., Moreno-García, J. y Yáñez-Araque, B. (2017). Family firm performance: The influence of entrepreneurial orientation and absorptive capacity. Psychol Mark., 34(1), 1057– 1068. https://doi.org/10.1002/mar.21045
Hughes, D. E., Richards, K. A., Calantone, R., Baldus, B. y Spreng, R. A. (2019). Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation. Journal of Retailing, 95(2), 130-143. https://doi.org/10.1016/j.jretai.2019.03.003
Ibarra-Cisneros, M.-A., Demuner-Flores, M.d.R., y Hernández-Perlines, F. (2021). Strategic orientations, firm performance and the moderating effect of absorptive capacity. Journal of Strategy and Management, 14(4), 582-611. https://doi.org/10.1108/JSMA-05-2020-0121
Ibarra-Cisneros, M.-A. y Hernández-Perlines, F. (2020). Entrepreneurial orientation, absorptive capacity and business performance in SMEs. Measuring Business Excellence, 24(4), 417-429. https://doi.org/10.1108/MBE-09-2019-0091
Instituto Nacional de Estadística y Geografía (2021). Directorio estadístico nacional de unidades económicas. Recuperado el día 14 de abril de 2021. http://www.beta.inegi.org.mx/app/mapa/denue/
Jogaratnam, G. (2017). The effect of market orientation, entrepreneurial orientation and human capital on positional advantage: Evidence from the restaurant industry. International Journal of Hospitality Management, 60, 104–113.
Kline, P. (1986). A Handbook of Test Construction. New York, NY.: Methuen.
Krauss, S., Rigtering, J.C., Hughes, M. y Hosman, V. (2012). Entrepreneurial orientation and the business performance of SMEs: a quantitative study from The Netherlands. Review of
Managerial Science, 6(2), 161-182.
Lámbarry-Vilchis, F. (2023). Resiliencia en la industria restaurantera: indicadores y estrategias de la pandemia de covid19. Acta Universitaria, 33, e3718. https://doi.org/10.15174.au.2023.3718
Lee, C., Hallak, R. y Sardeshmukh, S. R. (2019). Creativity and innovation in the restaurant sector: Supply-side processes and barriers to implementation. Tourism Management Perspectives, 31, 54-62. https://doi.org/10.1016/j.tmp.2019.03.011
Li Sa, M. L., Choon-Yin, S., Chai, Y. K. y Aik Joo, J. H. (2020). Knowledge creation process, customer orientation and firm performance: Evidence from small hotels in Malaysia. Asia Pacific Management Review, 25(2), 65-74. https://doi.org/10.1016/j.apmrv.2019.07.002
Liu, W. y Atuahene-Gima, K. (2018). Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management, 73, 7-20. https://doi.org/10.1016/j.indmarman.2018.01.006
Meyers, L.S., Gamst, G. y Guarino, A.J. (2006). Applied Multivariate Research: Design and Interpretation. Thousand Oaks, CA.: Sage Publications.
Muriuki, B. K., Awino, Z. B., Ogot, M. M. y Muranga, J. N. (2021). A Dynamic Capabilities-Based Research Model for Innovation in Independent Restaurants. International Business Research, 14(12), 135-135. https://doi.org/10.5539/ibr.v14n12p135
Narver, J.C. y Slater, S.F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 54(4), 20-35, https://doi.org/10.1177/002224299005400403.
Pan, H. y Ha, H.-Y. (2021). Service Quality and Satisfaction in the Context of Varying Levels of Restaurant Image and Customer Orientation during the COVID-19 Pandemic. Sustainability, 13(17), 9694. http://dx.doi.org/10.3390/su13179694
Pirozzi, M. G. y Ferulano, G. P. (2016). Intellectual Capital and Performance Measurement in Healthcare Organizations: An Integrated New Model. Journal of Intellectual Capital, 17(2), 320-350. https://doi.org/10.1108/JIC-07-2015-0063
Putniņš, TJ. y Sauka, A. (2020). Why does entrepreneurial orientation affect company performance? Strategic Entrepreneurship Journal, 14(1), 711– 735. https://doi.org/10.1002/sej.1325
Rezaei, J. y Ortt, R. (2018). Entrepreneurial orientation and firm performance: the mediating role of functional performances. Management Research Review, 41(7), 878-900, https://doi.org/10.1108/MRR-03-2017-0092.
Salunke, S., Weerawardena, J. y McColl-Kennedy, J. R. (2019). The central role of knowledge integration capability in service innovation-based competitive strategy. Industrial Marketing Management, 76, 144-156. https://doi.org/10.1016/j.indmarman.2018.07.004
Soares, M.d.C. y Perin, M.G. (2020). Entrepreneurial orientation and firm performance: an updated meta-analysis. RAUSP Management Journal, 55(2), 143-159. https://doi.org/10.1108/RAUSP-01-2019-0014
Song, H. J., Yeon, J. y Lee, S. (2021). Impact of the COVID-19 pandemic: Evidence from the U.S. restaurant industry. International Journal of Hospitality Management, 92, 102702. https://doi.org/10.1016/j.ijhm.2020.102702
Tehseen, S., Ramayah, T. y Sajilan, S. (2017). Testing and controlling for common method variance: a review of available methods. Journal of Management Sciences, 4(2), 142-168. https://doi.org/10.20547/jms.2014.1704202.
Vaitoonkiat, E. y Charoensukmongkol, P. (2020). Interaction effect of entrepreneurial orientation and stakeholder orientation on the business performance of firms in the steel fabrication industry in Thailand. Journal of Entrepreneurship in Emerging Economies, 12(4), 453-473. https://doi.org/10.1108/JEEE-05-2019-0072
Widelska, U. (2021). Customer Orientation and Innovation – The Perspective of Top-Level Management. Folia Oeconomica Stetinensia Katarzyna Krot, 21(1). https://doi.org/10.2478/foli-2021-0011
Wu, L.-W. y C.-Y. Lin, (2018). Innovation Benefited by Relationship Learning. International Journal of Business and Economics, 17(1), 55-72. https://ideas.repec.org/a/ijb/journl/v17y2018i1p55-72.html
Yang, S. y Tsai, K. (2019). Lifting the veil on the link between absorptive capacity and innovation: The roles of cross-functional integration and customer orientation. Industrial Marketing Management, 82, 117-130. https://doi.org/10.1016/j.indmarman.2019.02.006
Zighan, S., Abualqumboz, M., Dwaikat, N. y Alkalha, Z. (2022). The role of entrepreneurial orientation in developing SMEs resilience capabilities throughout COVID-19. The International Journal of Entrepreneurship and Innovation, 23(4), 227-239 https://doi.org/10.1177/14657503211046849
Bamfo, B.A. y Kraa, J.J. (2019). Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation. Cogent Business & Management, 6(1), 1605703. https://doi.org/10.1080/23311975.2019.1605703
Basco, R., Hernández-Perlines, F. y Rodríguez-García, M. (2020). The effect of entrepreneurial orientation on firm performance: A multigroup analysis comparing China, Mexico, and Spain. Journal of Business Research, 113(1), 409-421. https://doi.org/10.1016/j.jbusres.2019.09.020
Bommaraju, R., Ahearne, M., Krause, R. y Tirunillai, S. (2019). Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? Journal of Marketing, 83, 8–23. https://doi.org /10.1177/0022242918815894
Carmines, E.G. y Zeller, R.A. (1979). Reliability and Validity Assessment, (17), Sage Publications.
Chou, S., Horng, J., Liu, C., Huang, Y. y Zhang, S. (2020). The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan. Journal of Hospitality and Tourism Management, 42, 222-234. https://doi.org/10.1016/j.jhtm.2020.01.006
Cruz-May, Samuel de la, y May-Guillermo, Erika Guadalupe. (2021). Prácticas de innovación implementadas por las mipymes del sector restaurantero ante el COVID-19 en Tabasco, México. Nova scientia, 13(spe)Epub. https://doi.org/10.21640/ns.v13ie.2834
Dabrowski, D., Brzozowska-Woś, M., Gołąb-Andrzejak, E. y Firgolska, A. (2019). Market orientation and hotel performance: The mediating effect of creative marketing programs. Journal of Hospitality and Tourism Management, 41(1), 175-183. https://doi.org/10.1016/j.jhtm.2019.10.006
El economista (2021). La crisis de la industria restaurantera fue tres veces más profunda que la de la economía nacional. Recuperado el día 8 de abril de 2023. https://www.eleconomista.com.mx/empresas/La-crisis-de-la-industria-restaurantera-fue-tres-veces-mas-profunda-que-la-de-la-economia-nacional-20211029-0093.html
El financiero (2021). 90 mil restaurantes han cerrado en México por la pandemia de COVID-19: Canirac. Recuperado el día 8 de abril de 2023. https://www.elfinanciero.com.mx/economia/15-o-90-mil-restaurantes-han-cerrado-en-mexico-por-la-pandemia-de-covid-19-canirac/
El mexicano (2022). Pandemia golpeó más a los restaurantes. Recuperado el día 15 de febrero de 2023. https://www.el-mexicano.com.mx/
Engelen, A., Kube, H., Schmidt, S. y Flatten, T.C. (2014). Entrepreneurial orientation in turbulent environments: the moderating role of absorptive capacity. Research Policy, 43(8), 1353-1369. https://doi.org/10.1016/j.respol.2014.03.002.
Fader, P. (2020). Customer centricity: Focus on the right customers for strategic advantage. Pennsylvania, EE.UU.: Wharton digital press.
Feng, C., Ma, R. y Jiang, L. (2021). The impact of service innovation on firm performance: a meta-analysis. Journal of Service Management, 32(3), 289-314. https://doi.org/10.1108/JOSM-03-2019-0089
Fornell, C. y Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Freixanet, J., Braojos, J., Rialp-Criado, A. y Rialp-Criado, J. (2021). Does international entrepreneurial orientation foster innovation performance? The mediating role of social media and open innovation. The International Journal of Entrepreneurship and Innovation, 22(1), 33–44. https://doi.org/10.1177/1465750320922320
Galbreath, J., Lucianetti, L., Thomas, B. y Tisch, D. (2020). Entrepreneurial orientation and firm performance in Italian firms: The moderating role of competitive strategy. International Journal of Entrepreneurial Behavior & Research, 26(4), 629-646. https://doi.org/10.1108/IJEBR-07-2019-0457
Githaiga, P. N. (2019). Human Capital, Innovation and Performance: Evidence from Commercial Banks in Kenya. European Journal of Applied Business and Management, 5(3).
Hair, J., G. Hult, C. Ringle, y M. Sarstedt. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA.: Sage Publications.
Hallak, R., Assaker, G., O’Connor, P. y Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing and Consumer Services, 40(1), 229-240. https://doi.org/10.1016/j.jretconser.2017.10.014
Henseler, J. (2017). Bridging design and behavioral research with variance-based Structural Equation Modeling. Journal of Advertising, 46(1), 178–192. https://doi.org/10.1 080/00913367.2017.1281780
Henseler, J., Ringle, C.M. y Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1),115-135.
Hernández-Perlines, F., Moreno-García, J. y Yáñez-Araque, B. (2017). Family firm performance: The influence of entrepreneurial orientation and absorptive capacity. Psychol Mark., 34(1), 1057– 1068. https://doi.org/10.1002/mar.21045
Hughes, D. E., Richards, K. A., Calantone, R., Baldus, B. y Spreng, R. A. (2019). Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation. Journal of Retailing, 95(2), 130-143. https://doi.org/10.1016/j.jretai.2019.03.003
Ibarra-Cisneros, M.-A., Demuner-Flores, M.d.R., y Hernández-Perlines, F. (2021). Strategic orientations, firm performance and the moderating effect of absorptive capacity. Journal of Strategy and Management, 14(4), 582-611. https://doi.org/10.1108/JSMA-05-2020-0121
Ibarra-Cisneros, M.-A. y Hernández-Perlines, F. (2020). Entrepreneurial orientation, absorptive capacity and business performance in SMEs. Measuring Business Excellence, 24(4), 417-429. https://doi.org/10.1108/MBE-09-2019-0091
Instituto Nacional de Estadística y Geografía (2021). Directorio estadístico nacional de unidades económicas. Recuperado el día 14 de abril de 2021. http://www.beta.inegi.org.mx/app/mapa/denue/
Jogaratnam, G. (2017). The effect of market orientation, entrepreneurial orientation and human capital on positional advantage: Evidence from the restaurant industry. International Journal of Hospitality Management, 60, 104–113.
Kline, P. (1986). A Handbook of Test Construction. New York, NY.: Methuen.
Krauss, S., Rigtering, J.C., Hughes, M. y Hosman, V. (2012). Entrepreneurial orientation and the business performance of SMEs: a quantitative study from The Netherlands. Review of
Managerial Science, 6(2), 161-182.
Lámbarry-Vilchis, F. (2023). Resiliencia en la industria restaurantera: indicadores y estrategias de la pandemia de covid19. Acta Universitaria, 33, e3718. https://doi.org/10.15174.au.2023.3718
Lee, C., Hallak, R. y Sardeshmukh, S. R. (2019). Creativity and innovation in the restaurant sector: Supply-side processes and barriers to implementation. Tourism Management Perspectives, 31, 54-62. https://doi.org/10.1016/j.tmp.2019.03.011
Li Sa, M. L., Choon-Yin, S., Chai, Y. K. y Aik Joo, J. H. (2020). Knowledge creation process, customer orientation and firm performance: Evidence from small hotels in Malaysia. Asia Pacific Management Review, 25(2), 65-74. https://doi.org/10.1016/j.apmrv.2019.07.002
Liu, W. y Atuahene-Gima, K. (2018). Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management, 73, 7-20. https://doi.org/10.1016/j.indmarman.2018.01.006
Meyers, L.S., Gamst, G. y Guarino, A.J. (2006). Applied Multivariate Research: Design and Interpretation. Thousand Oaks, CA.: Sage Publications.
Muriuki, B. K., Awino, Z. B., Ogot, M. M. y Muranga, J. N. (2021). A Dynamic Capabilities-Based Research Model for Innovation in Independent Restaurants. International Business Research, 14(12), 135-135. https://doi.org/10.5539/ibr.v14n12p135
Narver, J.C. y Slater, S.F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 54(4), 20-35, https://doi.org/10.1177/002224299005400403.
Pan, H. y Ha, H.-Y. (2021). Service Quality and Satisfaction in the Context of Varying Levels of Restaurant Image and Customer Orientation during the COVID-19 Pandemic. Sustainability, 13(17), 9694. http://dx.doi.org/10.3390/su13179694
Pirozzi, M. G. y Ferulano, G. P. (2016). Intellectual Capital and Performance Measurement in Healthcare Organizations: An Integrated New Model. Journal of Intellectual Capital, 17(2), 320-350. https://doi.org/10.1108/JIC-07-2015-0063
Putniņš, TJ. y Sauka, A. (2020). Why does entrepreneurial orientation affect company performance? Strategic Entrepreneurship Journal, 14(1), 711– 735. https://doi.org/10.1002/sej.1325
Rezaei, J. y Ortt, R. (2018). Entrepreneurial orientation and firm performance: the mediating role of functional performances. Management Research Review, 41(7), 878-900, https://doi.org/10.1108/MRR-03-2017-0092.
Salunke, S., Weerawardena, J. y McColl-Kennedy, J. R. (2019). The central role of knowledge integration capability in service innovation-based competitive strategy. Industrial Marketing Management, 76, 144-156. https://doi.org/10.1016/j.indmarman.2018.07.004
Soares, M.d.C. y Perin, M.G. (2020). Entrepreneurial orientation and firm performance: an updated meta-analysis. RAUSP Management Journal, 55(2), 143-159. https://doi.org/10.1108/RAUSP-01-2019-0014
Song, H. J., Yeon, J. y Lee, S. (2021). Impact of the COVID-19 pandemic: Evidence from the U.S. restaurant industry. International Journal of Hospitality Management, 92, 102702. https://doi.org/10.1016/j.ijhm.2020.102702
Tehseen, S., Ramayah, T. y Sajilan, S. (2017). Testing and controlling for common method variance: a review of available methods. Journal of Management Sciences, 4(2), 142-168. https://doi.org/10.20547/jms.2014.1704202.
Vaitoonkiat, E. y Charoensukmongkol, P. (2020). Interaction effect of entrepreneurial orientation and stakeholder orientation on the business performance of firms in the steel fabrication industry in Thailand. Journal of Entrepreneurship in Emerging Economies, 12(4), 453-473. https://doi.org/10.1108/JEEE-05-2019-0072
Widelska, U. (2021). Customer Orientation and Innovation – The Perspective of Top-Level Management. Folia Oeconomica Stetinensia Katarzyna Krot, 21(1). https://doi.org/10.2478/foli-2021-0011
Wu, L.-W. y C.-Y. Lin, (2018). Innovation Benefited by Relationship Learning. International Journal of Business and Economics, 17(1), 55-72. https://ideas.repec.org/a/ijb/journl/v17y2018i1p55-72.html
Yang, S. y Tsai, K. (2019). Lifting the veil on the link between absorptive capacity and innovation: The roles of cross-functional integration and customer orientation. Industrial Marketing Management, 82, 117-130. https://doi.org/10.1016/j.indmarman.2019.02.006
Zighan, S., Abualqumboz, M., Dwaikat, N. y Alkalha, Z. (2022). The role of entrepreneurial orientation in developing SMEs resilience capabilities throughout COVID-19. The International Journal of Entrepreneurship and Innovation, 23(4), 227-239 https://doi.org/10.1177/14657503211046849