Gestión del Desempeño Estratégico para el aumento de la competitividad en los procesos de las MIPyMEs.
Palabras clave:
Gestión del Desempeño Estratégico, MIPyMEs, CompetitividadResumen
Actualmente ante problemáticas globales, como la pandemia del COVID-19, las micro, pequeñas y medianas empresas (MIPyMEs) enfrentan diversos desafíos para poder sobrevivir a los cambios del entorno empresarial que las rodea, ante estas circunstancias, las MIPyMEs deben mejorar su competitividad para poder subsistir y permanecer en el mercado. Para ello, Strategic Enterprise Management (SEM) es un enfoque flexible y adaptable para brindar solución a problemas en los procesos de desempeño de las MIPyMEs con la finalidad de mejorar su competitividad.
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