Coherencia organizacional, disciplina financiera y sostenibilidad competitiva
DOI:
https://doi.org/10.26457/relais.v9i2.5169Palabras clave:
coherencia organizacional, disciplina financiera, valor experiencial, sostenibilidad competitiva, gestión gastronómicaResumen
El crecimiento del mercado de alimentos saludables en economías urbanas emergentes ha generado importantes oportunidades para el surgimiento de emprendimientos gastronómicos; sin embargo, la expansión de la demanda no se ha traducido automáticamente en sostenibilidad competitiva. Este artículo desarrolla y propone un modelo integrador que explica cómo la coherencia organizacional surge de la interacción entre las capacidades organizacionales, la disciplina financiera y el valor experiencial. La investigación adopta un diseño mixto de carácter exploratorio-descriptivo con orientación analítica, basado en encuestas aplicadas a emprendimientos de alimentos saludables en Bogotá, Colombia, complementadas con un análisis descriptivo de las prácticas administrativas, operativas y sostenibles implementadas por las empresas del sector. Los resultados muestran que, aunque existe una adopción parcial de herramientas de gestión y prácticas responsables, estas no generan por sí mismas ventajas competitivas sostenibles. En cambio, se encuentra que la coherencia entre la gestión administrativa, el control financiero y la propuesta de valor ofrecida al cliente constituye el factor determinante del desempeño organizacional. El estudio demuestra que la sostenibilidad competitiva no depende de la implementación aislada de buenas prácticas, sino de la coordinación sistémica de las decisiones empresariales. En este sentido, la competitividad emerge como un fenómeno estructural fundamentado en la consistencia organizacional y no únicamente en la eficiencia operativa o en la diferenciación de mercado. Estos hallazgos contribuyen a la literatura sobre administración estratégica al proponer una reinterpretación de la ventaja competitiva en el contexto de las economías emergentes, destacando la importancia de integrar las dimensiones internas y externas.
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