Sustentabilidad, responsabilidad social empresarial y marketing sustentable como estrategia de valor para las empresas

Abstract

Ensuring social welfare for the next and current generations has generated awareness in humanity for the care of nature.

Today, society and the market require companies to adapt to the needs and socio-environmental problems. Companies that meet the challenges of the environment generate a positive image. The sustainable strategies applied by the company demonstrate the commitment through actions in favor of society and the environment. Sustainability, corporate social responsibility (CSR), and sustainable marketing are indispensable elements to generate consumer awareness and values. Moving towards innovative production models that take care of society and nature is necessary for the long-term development of territories. For this reason, this research aims to understand the importance of sustainability, CSR, and sustainable marketing as a value strategy for companies.