Logística Inversa como factor determinante del comercio electrónico

Abstract

The current dynamism of foreign trade requires innovations in efficiency to be focused not only on situations such as management and distribution of materials, among others, but to visualize the implications of the Reverse Logístics (LI) implementation as a distinctive factor in customer satisfaction facing economic and environmental implicit problems in commercial operations. In regard of the environmental, the recovery of materials and resources, and their possible reincorporation in the supply chain, is part of a trend where ingenious manufacturers and marketers are designing processes for the reuse of their products and derivatives; therefore, this document analyzes the Reverse Logístics solution models for e-commerce of manufactured products, and proposes an alternative consisting of the union of two existing models, the Reverse Logístics model with the ABC mixed system and the Long tail model; Therefore, the objective of this document is to propose a reverse logístics management model by combining two previous systems that can be used as a basis for e-commerce companies in México and their marketed products.