Gestión del Desempeño Estratégico para el aumento de la competitividad en los procesos de las MIPyMEs.
Keywords:
SEM- Strategic Enterprise Management, MSMEs, CompetitivenessAbstract
Nowadays facing global problems, such as COVID-19 pandemic, micro, small and medium-sized enterprises (MSMEs) face several challenges in order to survive the changes in the business environment that surrounds them. In these circumstances, MSMEs must improve their competitiveness to subsist and remain in the market. For this, Strategic Enterprise Management (SEM) is a flexible and adaptable approach to provide solutions to problems in the performance processes of MSMEs in order to improve their competitiveness.
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References
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