Gestión del Desempeño Estratégico para el aumento de la competitividad en los procesos de las MIPyMEs.

Autores/as

  • Claudia Vásquez Rojas Instituto Tecnológico Superior de Misantla
  • Daniel Martínez Navarrete Instituto Tecnológico Superior de Misantla

Palabras clave:

Gestión del Desempeño Estratégico, MIPyMEs, Competitividad

Resumen

Actualmente ante problemáticas globales, como la pandemia del COVID-19, las micro, pequeñas y medianas empresas (MIPyMEs) enfrentan diversos desafíos para poder sobrevivir a los cambios del entorno empresarial que las rodea, ante estas circunstancias, las MIPyMEs deben mejorar su competitividad para poder subsistir y permanecer en el mercado. Para ello, Strategic Enterprise Management (SEM) es un enfoque flexible y adaptable para brindar solución a problemas en los procesos de desempeño de las MIPyMEs con la finalidad de mejorar su competitividad.

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Publicado

2021-04-30

Cómo citar

Vásquez Rojas, C., & Navarrete, D. M. (2021). Gestión del Desempeño Estratégico para el aumento de la competitividad en los procesos de las MIPyMEs. Revista Latinoamericana De Investigación Social, 4(1), 65–70. Recuperado a partir de https://revistasinvestigacion.lasalle.mx/index.php/relais/article/view/2938

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