The use of Power BI in Business decision-making

Abstract

The use of the Power BI tool is important important in the use of data, the research aims to analyze how it helps in decision making in companies in the city of Guayaquil. To make known the use, implementation and benefits of this tool in companies, which have too much scattered information and require a system that helps to convert that information into business knowledge. The method used in the research is descriptive cross-sectional, with qualitative and quantitative approaches. To underpin its importance, a survey was conducted using a sample of N=383 people from active companies that use Power BI. As conclusions we have that the digital tool has great benefits to companies, it is widely used and helps in strategic decision making. It is also part of the technological management that with its use can improve business competitiveness.