Sustainable Branding

Abstract

The Branding takes into account the level of brand depending on the degree of collective opinion and perception is taken into the market, as well as the financial backing and the efficiency in the communication of the brand that allows you to endure over time. In this sense it is important to discuss now what is called sustainable branding, strategic positioning that seeks to manage the brand through a deep knowledge of ecosystems looking for the balance of three pillars with a view to social responsibility: society, economy and environment.